Marketing Budget Allocation in the Digital Channels

Worked under the Digital Marketing Director and was responsible of model building in the D2C space (Direct to Consumer) in the Digital channels.

Worked with architecture teams, development teams, marketing and revenue management.

Worked on two separate projects: 1. Building Marketing Signals to manage the digital marketing budget allocation 2. create price predictions for flights with low price competitive advantage.

Presented results to high level stakeholders as the CDO & CTO, Head of HR, Head of Marketing, Infrastructure, Advisor to the General Director & former CTO.